The Billboard Project for Freeway Studies #2: Inside the Quad is in full swing! Billboards will be up through the entirety of the exhibition, April 12 – July 27, 2014. For this project, we invited Inside the Quad artists to create three billboards that are located near Otis: Juan Capistrán and Hazel Mandujano, Farrah Karapetian, and Joe Wolek. Billboard Locations can be found below and also on this full size Google Maps page: Billboard Locations “Inside the Quad”
Juan Capistrán and Hazel Mandujano, …my hobby is throwing stones (foolishness can move mountains), 2014
(Located on the East side of Robertson Blvd, South of the 10 Freeway, facing South.)
Artist Juan Capistrán and Graphic Designer Hazel Mandujano originally designed this image collaboratively as a takeaway for the exhibition What We Want, What We Believe: Towards A Higher Fidelity at University of Texas at Austin, 2014. A stack of 1,000 sheets of paper printed with a photograph of rock texture were installed on a customized platform, referencing the print installations of artist Felix Gonzales Torres. When crumpled up, the sheets transformed into “rocks.” This physical rock then became a visual reference to a photograph of one of the rocks being held up, blocking a view of the former location of the Black Panther Party headquarters in Los Angeles. The viewer would experience the object they were holding as at once in their possession and on exhibit as the focus of the photograph.
Farrah Karapetian, Prone Position, 2013
(Located on the North side of Jefferson Blvd, East of Centinela, facing East.)
Farrah Karapetian created the photogram, Prone Position, from a reenactment of the memory of a veteran, allowing the subject to be a part of the process of depicting his own experience of warfare. Karapetian explains, “In essence the process of reenactment in the darkroom makes present for all of the players a sense of who they have been, who they can be, who they want to be, and who they are. When I install these prints in response to architecture – a veteran lying prone on a billboard to take aim, for example – the imagery begins to make meaning in real space – the space we share with the men depicted and their memories.”
Joe Wolek, Stadium Seats, 2012
(Located on the North side of Adams, West of La Brea, facing West.)
In these pictures I honor specific landscape and documentary traditions by placing content front and center. What existed physically in the scene is why I made the photograph. What is referenced in the real world is that which I want the viewer to witness for interpretation. They investigate a certain underbelly of society, alluding to the fall of the brief reign of middle class culture celebrated in America and attempt to expose myths of its nostalgically cherished integrity. I point my camera at boring sites, potentially called non- locations due to their strikingly commonplace, banal and sometimes clichéd environs that initially seem not worthy of investigation. However, rather than a single exposure for a straightforward representation of the site, I use multiple frames made from telephoto lenses that are merged together creating one singular picture that forms a panoramic vista but with a compressed and tightly cropped space. They seem natural but the field of view could not be made with conventional camera techniques thus playing disturbingly with notions of peripheral vision and depth perception…(Text taken from, “On the Beaten Track: Stratigraphy of the Vernacular” by Joe Wolek)
Thank you Summit Media LLC for sponsoring the Billboard Project! We couldn’t have done it without you!