Toy Industry Association Launches Industry-Wide ‘Genius of Play’ Campaign



The Toy Industry Association is excited to share a new industry-wide campaign aimed at raising awareness among parents and caregivers about the critical role that toys and play have in a child’s development.

Follow the link below to view video’s of kids engaging in play in creative and clever ways that will resonate with parents. Another focal point of the site is an info-graphic that provides a memorable snapshot of the key facts about the many physical, intellectual and social benefits of play and provides a memorable snapshot of the key benefits.