Understated, casual elegance is the focus of this contemporary brand Joie. Associate Designer and Otis alumna Jessica Mead will be working with students to create a collection that mix patterns and textures influenced by the Tokyo Skyline at night.
Contemporary lifestyle brand Joie will receive the 2016 Otis Design Innovation Award at this year’s Annual Scholarship Benefit and Fashion Show.
Since its inception in 2001, Joie has been one of the most sought-after contemporary brands catering to the savvy, fashion-minded, modern woman. Understatedly chic, Joie’s designs are constantly inspired by the Southern California lifestyle and its casual, yet sophisticated way of life. With a guiding concept of “Casual, Comfortable, and Luxurious,” the Joie elevates casual basics into impeccable style. With their ‘Sunday Girls’ campaign featuring other L.A.-based designers and makers, Joie is redefining California-inspired design. Serge Azria, Joie’s Chief Creative Officer and the design force behind Current/Elliott and Equipment will accept the award.